How to Recruit Your Own Proprietary Panel

by 3AS Research Solutions

1. Define Your Ideal Panelist

Start by deciding who you want in your panel. Consider:

Demographics (Age, Gender, City)
Profession or niche (e.g. doctors, consumers)
Devices used, interests, past purchase behavior

2. Build a Branded Registration Page

Create a user-friendly landing page with:

Intro to your company and panel
What users will do (surveys, interviews, testing)
Consent form and privacy statement
Form fields: Name, Email, Age, City, etc.

3. Promote Across Channels

Use a mix of organic and paid outreach:

Social media (Facebook, Instagram, LinkedIn)
Email campaigns
Google & Meta ads
Referrals and incentives

4. Screen & Verify Signups

Ensure high data quality by:

Email/OTP verification
Screener questions (e.g., profession, experience)
Fraud checks: duplicate entries, IP blocking

5. Build & Store Your Panel

Maintain your panel database securely:

Use spreadsheets or a panel management platform
Store data with opt-in timestamp & profile info
Ensure compliance with GDPR / DPDP India

6. Engage & Reward Panelists

Keep participants interested:

Send surveys regularly
Offer digital rewards or cash incentives
Share results or updates from the research

7. Grow & Maintain the Panel

Ensure long-term value:

Run re-profiling campaigns every 6–12 months
Use referral programs to expand reach
Track engagement and drop-out rates

Ready to Build Your Own Panel?

Let 3AS Research help you recruit, manage, and scale your proprietary research panel.