by 3AS Research Solutions
| Feature | Panel | Sample |
|---|---|---|
| Definition | Pre-recruited group for multiple research projects | One-time group selected for a single study |
| Usage Frequency | Repeated use | Single use |
| Recruitment | Ongoing and pre-screened | Fresh recruitment for each study |
| Cost Efficiency | More economical over time | Higher per project |
| Speed | Faster (ready participants) | Slower (screening required) |
| Targeting | Highly targetable (demographics, behavior) | Moderately targetable |
| Data Consistency | High (longitudinal tracking) | Low (new group every time) |
| Best For | Tracking, B2B, niche audiences | Ad hoc, one-time surveys |
| Panel Fatigue | Possible with overuse | Not applicable |
| Privacy Compliance | Ongoing consent & GDPR/DPDP rules | Fresh consent needed each time |