What is a Research Panel?

by 3AS Research

📘 Definition

A research panel is a pre-recruited group of people who have agreed to participate in surveys, interviews, or studies. These panelists are selected based on specific criteria like demographics, interests, or professions, and can be contacted repeatedly over time for different research needs.

🔍 Key Features

  • Pre-recruited: Participants opt in and consent in advance.
  • Profiled: Their data (age, location, industry, etc.) is known.
  • Targetable: You can filter by segment as needed.
  • Reusable: Same participants can join multiple studies.

📊 Types of Research Panels

Type Used For
Consumer Panel Feedback from the general public
B2B Panel Business professionals, decision-makers
HCP/Medical Panel Doctors, nurses, pharmacists
Custom Panels Specific geographies, behaviors, or niches

💡 Why Use a Research Panel?

  • ✔️ Faster data collection
  • ✔️ Higher quality, pre-screened respondents
  • ✔️ Easier segmentation for targeting
  • ✔️ Reduced cost over repeated studies

🔐 Panel Quality and Ethics

  • 🛡️ Verified participants (email, phone, IP)
  • 🔄 Profiles kept up-to-date
  • 🚫 Fraud prevention (bot detection, duplicate blocking)
  • 📜 Compliant with data privacy laws (GDPR, DPDP India)

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