Explore practical perspectives on market research, quantitative and qualitative research, online panels, sample management, research methodology and research technology.
Our blog brings together practical information developed from experience across market research, online sample, panels, research operations and technology-enabled data collection.
An introduction to market research, its purpose and how research supports better business decisions.
Understanding quantitative research approaches and their role in measuring market behaviour and opinions.
Explore qualitative approaches for understanding motivations, perceptions and deeper consumer insights.
Learn how quantitative and qualitative research approaches can complement each other.
Key considerations for selecting the appropriate methodology for a research requirement.
Explore a practical tool for evaluating research methodology options.
An overview of online research panels and their role in modern data collection.
Understand the difference between research panels and sample sources.
Explore key considerations involved in building and managing quality research panels.
Information about privacy and the responsible handling of research data.
Additional articles and research resources from this period can be added here as they are published.
New research articles, industry perspectives and knowledge resources can be added to this section.
New research articles and insights can be published here as the 3AS Research knowledge library continues to grow.
From methodology selection and panel recruitment to sample and online research, explore resources designed to make research easier to understand and execute.
Talk to 3AS Research about your next quantitative, qualitative, panel or technology-enabled research project.